Use familiar language and explain jargon at the moment it becomes unavoidable.
About AdSpend Lens
Built for the business owner paying the advertising bill.
AdSpend Lens exists because ordinary business owners should not have to blindly accept a report they cannot interpret or become media-buying experts to ask a sensible question.
The idea
Advertising visibility without pretending software replaces professional judgement.
Meta Ads and Google Ads contain huge amounts of useful data, but the interfaces and agency reports are normally designed around advertising terminology. Owners can see pages of figures and still be unsure whether the business is acquiring profitable customers, whether tracking is reliable or why budget remains allocated to a campaign.
AdSpend Lens is being built as an independent translator and second opinion. It should show the facts, explain unavoidable jargon, make uncertainty visible and prepare the questions a business owner can take back to an agency or freelancer.
Product principles
The rules that protect the beginner experience.
Every warning should show the data and rule behind it.
Help customers ask better questions without automatically attacking their agency.
Say “not enough evidence” rather than manufacturing a confident answer.
Keep platform-tracked value separate from verified revenue and causation.
Visibility and understanding do not require campaign-management permissions.
Initial focus
A launchable Meta and Google Ads product for UK SMEs.
The first customers are ecommerce and lead-generation businesses spending through agencies or freelancers and struggling to interpret reports.
Meta Ads visualiser
Campaign, ad-set, advert and creative analysis with transparent classifications and video-attention explanations.
Google Ads visualiser
Campaign, keyword and search-term analysis that understands demand capture, wasted searches and tracking quality.
AI explanation layer
Plain-English summaries and questions grounded in structured findings rather than invented account analysis.
Paid SaaS accounts
Secure customer accounts, subscriptions based on monthly ad spend and read-only advertising connections.
Independent advertising visibility
View the product demoSee what your advertising is really doing.
Understand it in plain English, see what deserves attention and know what to ask the people managing it.