AdSpend Lens does the technical analysis behind the scenes, then presents the result in calm, commercial language for the person paying the advertising bill.
£8,420 spent · £21,630 tracked sales · £2.57 returned per £1
The product separates account access, business context, factual calculations and AI explanation so every conclusion can be checked.
Tell AdSpend Lens what your business sells, whether advertising should produce ecommerce sales or leads, which currency you use and which outcomes genuinely matter.
A purchase, telephone call and newsletter signup should not automatically be treated as equal results.Authorise secure, read-only reporting access and choose the advertising accounts you want included. You remain in control of the connection.
The product is designed to analyse activity—not change budgets, bids, targeting or adverts.Add your target return, acceptable customer-acquisition cost, average order value and gross margin. When you do not know a target, onboarding can help create a clearly labelled estimate.
Advertising performance only becomes meaningful when it is compared with what your business needs.Background workers collect permitted campaign, advert, creative, keyword and performance information and store daily history in the application database.
Dashboards use stored data rather than repeatedly calling advertising APIs every time you change a filter.The calculation engine checks spend, tracked value, changes over time, cost per result, data sufficiency, creative performance, search-term waste and tracking concerns.
Every warning keeps the figures, date range and comparison used to raise it.Structured findings are translated into an understandable summary, follow-up answers and neutral questions to take into your next agency meeting.
When the evidence is weak, the right answer is: not enough data yet.Advertising data is too important to hand directly to a language model and hope it reaches the right conclusion. AdSpend Lens uses testable calculations first, then asks AI to communicate those results clearly.
Works out what happened and whether a rule was triggered.
Stores the dates, spend, results, targets and comparison.
Decides whether the conclusion is reliable or still early.
Translates the finding and prepares sensible questions.
AdSpend Lens is designed to give ordinary business owners an independent, understandable view of paid advertising performance.