How much did Meta spend?
See total spend and where it was distributed across campaigns, ad sets and individual adverts.
Meta Ads analysis
See the advert, the spend and the result in the same view.
AdSpend Lens reviews Meta campaigns, ad sets, adverts and creative content, then explains what deserves attention without assuming you understand Meta’s terminology.
The Meta Ads questions owners ask
From total account performance down to the advert people actually saw.
What tracked sales or leads came back?
Review Meta-attributed purchases, conversion value and funnel actions with attribution caveats stated clearly.
Which creative ideas are strongest?
See the advert itself beside spend, tracked sales, return, clicks and video-attention signals.
Are people becoming tired of an advert?
Review how often the same people see it and whether clicks or results are declining at the same time.
Which adverts need more data?
Avoid labelling a new advert a failure before it has spent enough or reached enough people.
Are different goals being compared unfairly?
Flag when purchase campaigns are assessed alongside traffic, landing-page-view or awareness activity.
Creative wall
See the advert beside the evidence.
A business owner should not need to match an advert name in a spreadsheet with a creative asset hidden elsewhere in Meta.
Strong performer
Customer testimonial video
- Spent
- £420
- Tracked sales
- £2,184
- Return per £1
- £5.20
Above target with enough evidence to compare.
Promising—more data needed
Product benefits image
- Spent
- £94
- Tracked sales
- £302
- Return per £1
- £3.21
Encouraging result, but spend remains low.
Needs attention
Seasonal product image
- Spent
- £812
- Tracked sales
- £388
- Return per £1
- £0.48
Below target after enough spend to investigate.
Beginner-friendly video analysis
Do people stop—and do they keep watching?
Hook and hold metrics become understandable questions about the opening moment and the rest of the video.
Keep watching
Strong attentionNeeds improvement
Stop to look
Three-second video views compared with impressions indicate whether the opening earns attention.
Longer video views compared with opening views indicate whether interest continues.
Strong viewing figures do not automatically mean the advert produces profitable sales or useful leads.
Transparent classifications
Simple labels with the reason underneath.
Each classification must show the spend, target, comparison and evidence level used. The label is a summary—not the authority.
Strong performerAbove target with enough evidence.
Efficient but low volumeGood cost or return, but limited scale.
Promising, needs more dataEarly positive signal without enough evidence.
Expensive but convertingResults are present, but the cost may be commercially difficult.
UnderperformingBelow target after sufficient spend or conversion volume.
Insufficient evidenceIt would be premature to recommend a change.
Related Meta Ads guidance
Understand the result before changing the campaign.
Independent advertising visibility
View the product demoUnderstand the creative, the spend and the evidence in one place.
AdSpend Lens turns Meta Ads data into a visual, plain-English account view built for the business paying the bill.